Life Insurance Overview

Our life insurance focus is the business market, where we offer solutions for business owners, key employees, and their families. Learn more about the business solutions available.

We’ve been a leader in this market for over 20 years, so we know how to help you succeed. The market is broad and includes many sales opportunities, such as the following:

We offer a broad portfolio of products ranging from Term to Variable Life to fund our business solutions. View the Life Insurance Products & Services Guide (PDF) (BB8978) for more information. Check out the Why Principal flyer (PDF) (BB12615) to see what sets us apart in the business market.

Consumer Materials

Key materials listed below.

Consumer guide to life insurance (BB9135)

Helps clients and prospects better understand their life insurance needs.

Life insurance as an asset brochure (BB11600)

Show clients how life insurance can help diversify a financial portfolio and meet future needs.

Term vs. permanent insurance flyer (BB12102)

Helps clients understand the difference between the two types of coverage. Includes an easy decision tree to help them think about needs.

Life insurance beneficiary checklist (BB12526)

Walks a beneficiary through next steps in the event they experience the loss of a loved one.

Important Information

Insurance products issued by Principal National Life Insurance Company (except in NY), Principal Life Insurance Company ® , and the companies available through the Preferred Product Network, Inc. Plan administrative services offered by Principal Life. Securities offered through Principal Securities, Inc., member SIPC, and/or independent broker/dealers. Referenced companies are members of the Principal Financial Group ® , Des Moines, IA 50392. For financial professional use only. Not for public distribution.